Lady Premier reimagines the brand’s 1940s designs for today. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes come together in playful elegance. The collection captures the poise and unscripted spirit of the Lady Premier woman – honoring those who shaped the brand’s past and those defining its future.
In the 1940s, Willy Breitling introduced the Premier line, elevating the chronograph from a tool of precision to an expression of style, with refined materials, elegant detailing, and one of the first chronographs designed specifically for women. Later, his stylish and charismatic wife Beatrice would become his muse and a defining force in the brand’s creative direction.
Now, Breitling brings that unscripted elegance into the present with the new Lady Premier. Minimalist numerals, lozenge hands, and a sculptural crown enhance its jewellery-like appeal. The 32 mm editions debut a new tapered seven-row Chevron bracelet—a feminine twist on the men’s Premier combined with the precision of the COSC-certified Caliber 77 SuperQuartz movement. Lady Premier celebrates women who are effortlessly confident, naturally charming, unapologetically themselves. Whether dining out with friends, chasing big ideas, or taking on the city—she brings ease, elegance, and a touch of fun to everything she does.
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Matthias Sinclair (verified owner) –
Received the Breitling Lady Premier 32mm Ladies Mother via priority armored courier within 48 hours of wire clearance. Everything from the serial number engraving to the clasp hallmarks matches the accompanying certification certificates perfectly. The dial catches the light with remarkable depth, and the ergonomics on the wrist are exceptionally balanced. Customer support was communicative and professional throughout every phase of the acquisition. Will certainly be sourcing future pieces from Aurevorn Watches.